Devon is home to a growing number of creative agencies, with several companies offering copywriting services in Exeter, Torquay, Plymouth etc. Following his recent presentation at BNI Exeter City Wall, Al Gibson from Countdown Creative explains what copywriting is and how it can help boost business in the Southwest of England.
In today’s fast-paced digital world, clear and engaging communication is the backbone of any successful business. Whether you’re a tradesperson, coach or corporate professional, your ability to connect with your audience can be the difference between thriving and surviving. As a seasoned copywriter I help businesses in the Southwest tell their stories, reach their audiences and ultimately drive results. This blog highlights the key points from my recent 10-minute presentation, at BNI showcasing how businesses can harness the power of professional copywriting services in Exeter to reach the city and beyond.
What is copywriting?
Copywriting is the art and science of crafting written content that persuades or motivates people / a target audience to take action. It spans a range of formats, including advertising copy, social media posts, newsletters, search engine optimised (SEO) blog posts and more. Whether it’s a tagline that captures attention or an in-depth article that establishes authority, good copywriting delivers results by aligning words with strategic goals.
Copywriting services in Exeter
Exeter is home to a growing number of copywriting companies, each bringing its unique expertise to help businesses thrive in the digital and print landscapes. Among them is Countdown Creative, the Pinhoe-based company that I have led since 2020. Following 18 years in international corporate communications I felt it was time to do my part to help build up local enterprise. Our team at Countdown are pleased therefore to be a part of a vibrant ecosystem of creative professionals in Devon who are dedicated to enhancing local business success.
Depending on what you are looking for, you will find the right copywriting services locally to meet your need. These are some of the copywriting services you can expect to find in Devon.
1. Advertising copywriting
• Digital ads for social media or websites;
• Print ads for newspapers and magazines in Devon; and
• 30 second adverts for local radio.
2. SEO copywriting
• Blog posts and website pages optimised for search engines
• Keyword-rich product descriptions tailored to the Southwest market.
3. Social media copywriting
• Posts for LinkedIn, Facebook and X with a strong call to action.
• Shareables and repurposed content.
4. Email copywriting
• Engaging enewsletters for lead nurturing;
• Promotional emails designed to drive conversions.
•Newsletters can also be printed in A3 folded to A4 format to provide a tangible resource.
5. Brand copywriting
Crafting brand slogans, mission statements and tone-of-voice guidelines.
6. PR and content marketing copywriting
• Press releases for local media outlets; and
•Thought leadership articles to position you as an expert in your field and your business as a market leader.
See: Leadership is influence: Become a thought-leader/ local influencer.
At Countdown Creative we write, edit and publish engaging content. As a former journalist I love to interview business leaders and help them get their message across, using SEO. Examples of business people I have interviewed include Andrew De Groot from ActionCOACH Exeter; Helen Lami CEO of Academic Summer. Both articles come up first on a Google search of their names.
Why Devon businesses need copywriting
For tradespeople: Many skilled tradespeople excel in their craft but struggle to effectively communicate their value. Brochures, leaflets and web content created by a professional copywriter can attract more customers and drive business growth.
For coaches and consultants: Coaches rely heavily on personal branding and inspirational messaging. High-quality blogs, ebooks and social posts help build credibility and amplify their voice.
For corporate professionals: Lawyers, accountants and other professionals depend on trust and clarity. Well-crafted newsletters and external communications ensure clients understand complex topics and see your firm as an industry leader.
How local copywriting services make a difference
As a business owner in Exeter, I understand the unique challenges and opportunities of the Devon and Southwest England market. Local insights allow me to craft messaging that resonates with the region’s audience. Here are just a few ways copywriting services can benefit your business:
- Increased visibility – Through SEO-rich content your business will rank higher in search engine results, driving organic traffic from local customers.
- Professional branding – A strong, consistent message across all platforms builds trust and enhances your brand identity.
- Engaging storytelling – Sharing your story through case studies, blogs or newsletters creates a connection with your audience, encouraging loyalty and repeat business.
If you’re ready to elevate your business communication and reach new heights, investing in copywriting services in Exeter is a helpful step forward. I’ve worked with local and national clients to deliver results-driven content tailored to their goals. Let’s create a strategy that ensures your message is heard, your value is clear and your business grows.
